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Reena See Avatar

Product Manager at Absolute Omega

Published Mar 12, 2023

. 5 min read

How to Do SEO Without a Website


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SEO (Search Engine Optimization) is frequently discussed in relation to websites. Additionally, website SEO is the focus of the majority of SEO advice that is shared on social media and the internet at large. But you can still use SEO for your business even if you don't have a website. Google Business Profile is one of the best ways to perform SEO without a website.

What is Google Business Profile

Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. It's a great way to showcase your business to potential customers and improve your online visibility.

With a Google Business Profile, you can:

  • Maintain accurate information about your business online

    • Tell Google your operating hours, website, phone number, and location (a street address, service area, or place marker, depending on your business).
    • Use Google Maps and Search to stay up-to-date with your online presence wherever you are.
  • Interact with customers

    • Post photos of your business and its products and services.
    • Collect and respond to reviews from customers.
  • Attract new customers

    • Improve how your business appears online so new customers can find you.
    • Direct customers to your website and social media accounts.

How does SEO work on Google Business Profile ?

Google Business Profile are designed to rank locally. When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search.

For example, when a user uses Google Maps or Google Search to search for "coffee shop" or "coffee shops near me", the coffee shops that are within the perimeter should come up and be recommended to the user.

By verifying your Google Business Profile, this would help your business to appear higher on the search. Besides, Google also favors profiles that are actively posting new content, new photos, and replies to new reviews.

In conclusion, you don't need a website to improve your SEO. By using your Google Business Profile, you can create an online presence and improve your online visibility. By claiming your profile, optimizing your information, encouraging customer reviews, using Google Posts, and monitoring your profile, you can improve your SEO without a website.


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